Episode 11: Colouring Telstra's Brand

For our most recent live event in Melbourne, Josh spoke to Telstra's General Manager of Brand Marketing, Sean Hall.

It was the largest crowd we've had, filling out the big room at Loop Bar in Melbourne to discuss the detailed and difficult process of transforming the brand of one of Australia's biggest and most integrated companies.

We discuss getting buy-in from internal stakeholders and customers as well as the process of coming up with concepts.