Jeffrey Zeldman is the godfather of web design. His role in promoting web standards to the community has been instrumental in advancing the way we build and view websites today. But his job is to be a designer. So how do you recognise something that needs to be done and then decide that you are the person to do it?
Jeffrey takes us through his decision making process that has led to him developing A List Apart, An Event Apart and A Book Apart, as well as hosting The Big Web Show, managing his design agency and writing books about web design. Then we talk about the importance of giving something back to the community to ensure longevity.