Ep 45: Making people care (with Jacynta Fuamatu)

It's Melbourne Writers Festival and we're celebrating with a special ediiton of The Nudge.

Jacynta Fuamatu is in charge of the Pacific for 350.org. Her job is to make people care about global warming. That's a tough gig and we couldn't think of anyone better to tell us about how to make people care.

She's pretty good at it. Give it a listen.